HOYA Surgical Optics

Exhibition Stand

Global launch demonstration experience

Hoya Surgical Optics chose the 37th Congress of the European Society Of Cataract & Refractive Surgeons (ESCRS) 2019 as the place for the global launch of Nanex™ multiSert+™.

We created a full wetlab experience and product demonstration counters. During an exclusive and immersive laboratory setting, delegates were able to get hands-on with Hoya’s IOLs (Vivinex™ multiSert™ and the new Nanex™ multiSert+™) as well as test the phaco capabilities of the Qube® pro.

The Experience Center was completely booked before ESCRS even began and allowed people to put their products to the test.