A rebrand driven tech-led world
BT wanted to use their rebrand as moment of transition from a much loved phone company to a leading tech brand of tomorrow. The new brand triggered a cascade of new solutions, values and mindset that they wanted to communicate as one.
The experience they wanted to create needed to be driven by the recent rebrand but with a depth that showcased every part of who they are. WE focused on developing a live experience that allowed their audience to go beyond the brand to discover their brave new world.
In partnership with Wonder, we created a brand world that their audience experienced across a three day multi-environment-event that aligned, informed and empowered their community. It was the beginning of something new that would define the next chapter of their story.