The Prudential RideLondon


ExCel, London


20m x 25m space

the brief

To maximise the exposure of the Prudential brand as a sponsor of the RideLondon event.

the result

A very large space that depicted Prudential as THE financial sponsor of this internationally recognised event. The stand theme was a cyclists’ track ‘finish line’ . Numerous fun activities could be experienced on the stand: virtual reality cycling competition, winners podiums and selfies in photo booths. Visitors experienced memorable onsite and ‘on the go’ experiences.

“Our stand at the Prudential RideLondon cycle show was a huge success and stood out amongst all the rest. There were compliments from client and show organisers alike and the ongoing servicing throughout the show was much appreciated.”

Events Manager

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