IBC 2018


Amsterdam RAI


8m x 6m 

the brief

Masstech Innovations was born from the merger of SGL and Masstech. had been looking to re-establish themselves with a new image and brand. Masstech’s challenge was to create a strong presence at IBC with the new brand, and a look and feel for the space that reflects their identity. Their main objective is to be recognised as the leader in cloud storage and workflow management with a modern and ‘cool’ tech look.

the result

A unique, individual appearance with a very prominent brand at the center. Exhibitors at high tech shows often use long text and diagrams to describe complex technology. Instead, Masstech opted for bold two-tone photography mixing people and technology which depicted their offer and their culture at a glance.

The stand was very open and inviting, defined by clean lines to create private meeting spaces where required. Soft touches such as dome pendant lights were contrasted by more sober and functional furniture. The stand also featured a cool bar where visitors could charge their devices whilst enjoying the use of tablets to view demos or to simply browse the internet.

“From brief, through design, pre-build, install and during the show, the We-Create teams exceeded expectations. The design they submitted hit the brief perfectly. Throughout the planning stage the project managers kept us informed, offered suggestions and insights, and were able to help with the services and support activities that are essential but time-consuming. The build crew went above and beyond to make sure that we had what we needed, delivering the stand on schedule, and even slightly under budget.

This was our first project with We-Create and I can honestly say that we couldn’t be happier with the service, the finished product and the entire project. When the CEO says that it’s the best stand the company has ever had, the marketing team are very happy.”

Director of Marketing

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