ICE Gaming London




25m x 10m island

the brief

To make the new logo and identity for iSoftbet at the core of the customer journey. The ‘I’ for iSoftbet had to be the umbrella brand for the 2 new products launches.

the result

A very large and bright space that depicted iSoftbet as a serious gaming partner. The”I” for iSoftbet and SImplicity was highly visible with an amazing floating look. The floor space was all about memorable experiences through games and networking around the circular bar. very large space that depicted Prudential as THE financial sponsor of this internationally recognised event. The stand theme was a cyclists’ track ‘finish line’ . Numerous fun activities could be experienced on the stand: virtual reality cycling competition, winners podiums and selfies in photo booths. Visitors experienced memorable onsite and ‘on the go’ experiences.

“Our stand at ICE gaming London was a huge success and stood out amongst all the rest. There were compliments from clients and the ongoing servicing throughout the show was much appreciated.”

Events Manager

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