event

IFSEC

venue

London Excel, England

project

16m x 12m space

the brief

ASSA ABLOY, the global leader and pioneer in door opening solutions, wished to promote its four distinct brands alongside its leading security solutions using a clear journey from mechanical to digital security

the result

A large open stand with a highly visible and compelling brand presence. A clear and powerful journey was created for the visitors to enjoy the full breadth of solutions. The 6 demonstration areas and messaging positioned Assa Abloy as the industry leaders of the digital transformation. The exciting evolution from mechanical to digital security was conveyed using meaningful connections and stories shared in the demo pods and various devices such as the ‘iPad forest’- the result? Twice as many visitors as the previous year!

“The team’s attention to detail and willingness to adapt made the event pleasant to work with and run as smoothly as possible. Best stand seen to date!”

Marketing Executive

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