NEC, Birmingham


25m x 25m space

the brief

To maximise visibility of the game launch through interaction, engagement and social amplification.

the result

An open space to be indulged by the public, the community and the distributors with incredible levels of engagements. Individual stations encouraged players to connect and compete for prizes – creating queues of fans! The central table of war could sit up to 20 people, all playing together –recreating what would normally be a virtual network of players. The brand exposure was incredible and the launch was amplified to a large scale by the community, fans and journalists.

“To say that the event was a fantastic success is an understatement! Your team were capable and professional and worked at a standard in excess of anything I have seen before.”

Activision Brand Manager

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